The big idea in one breath
Picture a lemonade stand. To get customers, you need a clear sign, a spot people can find, friends telling friends you're good, and someone there when they're thirsty. A law firm is the same. We score 6 things that decide whether a person picks you or the firm down the street (plus one bonus flag we watch but don't score). We give each one a grade out of 100, then blend them into a single, easy number out of 100. Then we line you up next to the top 20 firms in your state so you can see where you really stand.
The 6 things we score
Some matter more than others, so they count for more. The percentage next to each one is its slice of your final score.
🪧 1. Your website & how Google reads it
20%Like a kid would say it: Is your sign easy to read, and does it work?
We check if your website is locked and safe, works on a phone, has a clear headline, and an easy way to reach you. We also check the hidden notes that help Google understand who you are.
Why it matters: If your site breaks on a phone or Google can't read it, people leave in seconds and call the next firm.
⭐ 2. Your Google Maps page
20%Like a kid would say it: How many gold stars do you have, and do you have pictures?
We look at your star rating, how many reviews you have, and how many photos. This is your page on Google Maps that pops up when someone searches.
Why it matters: Most people pick a lawyer straight from the map. More stars and reviews means more people tap your name first.
📱 3. Being on social media
15%Like a kid would say it: Can people find you where they hang out?
We check whether you show up on Facebook, Instagram, LinkedIn, YouTube, and TikTok. The more places you exist, the better.
Why it matters: Before someone calls, they look you up. If you're nowhere on social, you can seem small or out of business.
✍️ 4. Posting helpful stuff
15%Like a kid would say it: Do you keep putting fresh things in the window?
We find your blog or news page and count how many posts you've put up in the last 6 months. Lots of fresh posts is a great sign. None is a warning.
Why it matters: Fresh posts tell Google you're alive and active, and they make clients trust you as the expert who knows their stuff.
🔁 5. New reviews still coming in
15%Like a kid would say it: Are people still saying nice things about you this week?
This isn't your total reviews (that's in box 2). Here we look at how recently your newest reviews arrived. Fresh reviews mean you're busy and clients are happy right now.
Why it matters: A big pile of old reviews from years ago looks stale. A steady drip of new ones is the single signal you control the most, and Google loves it.
🤖 6. Help when your office is closed
15%Like a kid would say it: If someone knocks at night, does anyone answer?
We check if your site has a chat box, says it's available 24/7, or has an AI receptionist that can answer after hours.
Why it matters: Most people search for a lawyer at night or on weekends. If no one answers, they simply call the next firm on the list.
📣 Bonus flag: Are you paying to show up? (ads)
Not scoredLike a kid would say it: Are you raising your hand so more people see you?
We look for the little advertising tools firms install on their website when they run ads (Facebook, Google, TikTok, LinkedIn). We don't count this in your score, because running ads doesn't make your firm better at catching the people who click.
Why we flag it: If you're paying for clicks but most leads come in after hours with no one to answer, that money leaks to the next firm. Running ads is the clearest sign a firm needs AI and automation to catch what it's already paying for.
How we add it all up
- Each of the 6 scored things gets its own grade out of 100.
- We multiply each grade by its slice (the percentages above). Bigger slices count more.
- We add those together. That's your single score out of 100.
- We do the exact same thing for the top 20 firms in your state.
- We show you the middle firm's score (the "median") so you can see if you're ahead or behind the pack.
Plain example: say your website scores 80 and that box is worth 20%. That gives you 16 points (80 × 0.20). We do that for all 6 scored boxes and stack them up. The most you can ever reach is 100.
Our honesty promise
We'd rather tell you the truth than puff up a number. So here's what's solid and what's a careful estimate:
- ✅ Solid: Your stars, reviews, photos, website checks, social presence, and the after-hours tools. These come straight from Google and your live website.
- 📏 A recent sample: For "new reviews coming in," we use your most recent reviews, not every review you've ever had. It's a snapshot of how active you are lately.
- 📏 Best effort: For "posting helpful stuff," we read your blog page and count the dated posts we can find. If your posts don't show dates, we can't always count them, so we score that part gently rather than punish you.
- 📏 What we can see: For ads, we can only spot the advertising tools sitting on your website. Some firms hide these or load them in a way we can't read, so a low ad score doesn't always mean zero ads. It means we couldn't see them.
- 🚫 Never: We never invent numbers. If we can't measure something, we say so instead of guessing high.
We refresh the top 20 list for each state regularly, so your comparison stays fair and current.
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